Maximize Your Event Photography Coverage

In the above video and proceeding outline, I will discuss how to maximize your event photography coverage.

All of these tips and approaches to event photography come from over 13 years of experience as a professional event photographer in Los Angeles.

Event Photography Tips: How to Properly Cover an Event (Maximum Coverage!)

Here is what will be covered:

• What your objective is, overall.

• How it changes from event to event.

• Lastly, How you can maximize your event photography coverage throug: 

• Logistical and practical event photography tips

• Technical event photography tips

• and Philosophical tips and exploration

The first thing to understand is what your objective is DEPENDING on the type of event you’re photographing:

• This will OF COURSE vary vastly depending on the job and

• It is important to understand Intended use

Corporate and political event photography clients will likely use your images for :

• Marketing and promotion

• Their Website

• Or simply documentation for internal use

But with private event photography, intended use will likely include:

• Documentation, of course

• Social media posts

• Framed prints

• And things of that nature

With a firm understanding of intended use, you should of course...

Balance this, with your personal objective as a photographer.

As a professional event photographer in Los Angeles, for me, at every event, I: 

• love capturing meaningful, emotion filled moments far more than “cool shots”

• want my event photography images to be windows to what it was like to be there

• want to create visual reminders of how people felt in those moments at the event

But additionally, I have ever changing goals when it comes to how I work and what I want to achieve.

And lastly, I have a career goal as a professional event photographer in Los Angeles, which is: 

To raise the bar, and challenge people’s notion of what event photography is, and what an event photographer can be. 

So let's move onto a discussion of what maximum event photography coverage is, exactly.

• Maximum Coverage vs more photos: Its about creating images, shot with intent, that are about something, that serve your clients needs- not getting more photos!

• It is about finding a balance between focussing on VIPs and covering as many moments and participants as possible.

• It's about capturing a wide variety of images of varying shot types at an event... In order to tell a well rounded visual story.

• I’ve created a video on the shot types at your disposal that I encourage you to check out if you haven't already since This video is about getting as many of those shots as possible, not what those shots are.

• But on top of that special focus, it's important to occasionally scan the room when photographing an event and keep a toll on who you’ve already photographed. But remember, while you want to get a shot of as many people as possible in attendance, you want to balance that with shooting with intent and making meaningful images. So don’t over linger on one person as you may end up missing other potential shots.

VIPs at various events often include:

• Guest speakers

• MCs

• The Birthday boy or girl

• Family members

• And possibly Celebrities (I photograph a lot of these as a Los Angeles event photographer
  

Logistical and practical tips for maximizing your event photography coverage.

As a professional event photographer, you want to show up to a job ready to shoot. So what this means is:

• Prep your gear in advance and have your:

  • Your lenses already cleaned

  • Your cameras tested

  • Your memory cards formatted

  • And your file formats checked (necessary for me since I teach and kids shoot jpegs)

• Have your camera set up in a way in which you won't have to fumble around in menus. 

• Find a convenient spot for your equipment that you can easily return to it throughout the night. I personally only shoot with two camera bodies when necessary and swap lenses often throughout an event so it is important that in doing so I miss as few shots as possible.

• BREAKS: I personally don't take many, but if not taking a break will affect your performance, TAKE A BREAK. Be wise.

• You want to be friendly- this matters - But Learn how to politely exit conversations- especially uncle bob asking about your camera. You do not want to get bogged down in unnecessary conversation.

• Stay fit, learn to fast and avoid blood sugar spikes. 

My last Logistical tips for maximizing your event photography coverage

• On top of that special focus on VIPS, as I have discussed, it's important to occasionally scan the room and keep a toll on who you’ve already photographed. But remember, while you want to get a shot of as many people as possible in attendance, you want to balance that with shooting with intent and making meaningful images. So don’t over linger on one person as you may end up missing other potential shots.

My philosophical tips for maximizing your event photography coverage

• Stay present

  • Ego is a buffer between perception and reaction- don't be in your head

• Clear your mind / meditate in the car before starting the job

  • I use this time to clear my mind and set intentions.

• Engage with your senses, Listen for the life of the party. 

Technical tips for maximizing your event photography coverage

• Setup your camera in a way in which you never have to open menus

• Pre Select Your Focal Point.

• Time Your Shot Ahead of the Peak of Action.

• Shoot with both eyes to be able to spot alternative moments while waiting for a shot.

Los Angeles Event Photographers Tips on Being a Second Photographer

Getting Started as a Second Photographer

The first challenge for anyone looking to become a professional photographer is developing a portfolio. As I discuss in my complete event photography guide, you need a photography portfolio to get work but you need work to build a photography portfolio.

You do not need to work for free in order to build a portfolio. Rather, my advice is to build your portfolio around the things you are already doing in your life. An event can be just about anything including: street fairs, festivals, music events, birthday parties, etc. But although this will help you build a portfolio, second shooting has its own benefits.

How I Got Started as a Second Shooter

When I first moved back to Los Angeles and decided to make my passion my profession, I was faced with the common dilemma of not having the portfolio I needed to start doing professional work while needing to do professional work in order to build that portfolio. Most of my time during and after college was spent making fine art photography. I was confident in my knowledge of photography, but knew better than to be presumptuous and assume that it would 100% equip me for professional work. In fact I was already teaching photography, so I knew my stuff. When I decided to pursue professional work, the photography market was not as over saturated as it is today. I knew wedding photography was an easy field to get into, so I decided to pursue it. I knew that the best way to learn was by doing and I wanted to learn the trade from someone with experience. But to even second shoot, I knew I needed a portfolio. So what did I do? I shot a wedding for just about free. No joke, I think I charged about $180 just to cover my rentals- I didn’t even have all the gear I needed yet!  But that one wedding I essentially shot for free landed me a second shooting job with the largest wedding studio in Los Angeles at the time. It was my big break in what was quite honestly a very difficult time for anyone: It was 2008 in the height of the great recession.

How Did I Make that Happen?

I’ll be the first to admit I am not a very organized person. But I was serious about pursuing a career as a photographer. So what I did, was make an excel sheet of every wedding photographer In Los Angeles that I could find. In it, I included the name of the studio, the name of the contact person, their contact info, and any notes I had on them. I then proceeded to email each of them and follow up with a phone call. Sadly, very few called me back and pretty much none of them were looking to even hire an assistant. However, a couple of them referred me to the studio that  had the largest segment of the market at the time. So I gave them a call thinking that they would of course blow me off. Strikingly, the next day I got a call! I set an interview, showed up in a suit, shared my limited wedding portfolio, and was hired on the spot! I remember them telling me something like, “well, we have like 100 people interested in a job with us, but you seem good to us.” Not only did they bring me on on the spot, but it was as a second shooter, not an assistant!

How to Be a Good Second Shooter

First off, it needs to be said that what it takes to be a good second shooter will largely depend on the needs of the primary photographer. This is something that should be discussed between the two of you. Additionally, through the experience of working together, you will naturally figure out what their needs and expectation. Hopefully in time, the two of you will work cohesively with little direction. When I first started out second shooting weddings in Los Angeles, I mostly worked with one person. After a while I just knew what he wanted from me: the perspectives he wanted covered, the types of shots he needed, etc. We were in sync and I didn’t need any direction. So although needs will vary, the following information should be universal.

Remember That You Represent The Primary Photographer

When second shooting you are representing the studio of the primary photographer. Be sure to carry their business card and conduct yourself in a professional manner. In just about no circumstance should you ever share your own card. Even if you are giving someone your card for something unrelated to photography, I recommend just steering clear of it all together. It is best to just avoid any confusion.

What is a Second Photographer’s Job?

In the early days of digital photography, cameras were only equipped with one memory card. This of course put the primary photographer at a lot of risk of losing a day of work. In part, as a second photographer shooting weddings, my job was essentially to have a backup of the day. This was also a bit of a hold over from the film days in which you could lose an entire roll from user error to a mistake at the lab.

What Should a Second Photographer Focus On

What a second shooter should focus on will depend entirely on the needs of the primary photographer. This can also vary case by case. Lets talk about some examples:

Wedding Photography

At a wedding a second photographer’s job is often to capture alternate perspectives that a primary photographer just can’t. No matter how fast you can run, you can not be in two places at once and there are some specific examples in which you will need to be. One such example is during a first kiss. When I started out as a second photographer shooting weddings in Los Angeles, during the first kiss, I was always instructed to get over the shoulder shots of the groom, while the main photographer focussed on shots of the bride. Afterward, I was freed up to do more creative stuff.

During the cocktail hour, I was always instructed (eventually it didn’t need to be said) to photograph groups of people (crowd work), while the primary photographer photographed the reception room and detail shots.

When the primary photographer is shooting formals, a common task given to a second photographer can be to shoot candids of individuals in formal groups. These are often shot at a 45 degree angle from them, NOT over the shoulder of the main photographer. You should never be shooting over the shoulder of the main wedding photographer. This can cause confusion over which camera to look at and why would their client need multiples of the same shot only slightly inferior?

Event Photography

As a Los Angeles event photographer, there are times I hire second photographers. However, unlike at a wedding, their job is typically to cover what I am unable to. This can be due to multiple conferences happening at once and that sort of thing.

Large jobs can also call for a second photographer just to add extra coverage. Typically this is the case for events larger than 400 people.

Miscellaneous Tips on Second Shooting

When it comes to usage rights, be sure to have that discussion with the photographer you’re working for. Usually it is understood that you are in part second shooting for experience and to build a portfolio, but do not assume anything!

Always carry the business card of the photographer you’re working with and never give out your own. Even if it is for something unrelated to photography, you do not want any misunderstandings. You represent the main shooter, side dealing is not ok.

This may seem harmless, but it’s not a good idea to show the client the back of your camera to see an image. For all you know, for whatever reason, the main photographer might decide not to deliver that image to the client. This will lead to difficult questions from the client. They may even begin to wonder how many other images they chose not to share and open a whole can of worms. I know it is hard to say no to someone asking to see an image, but there are many polite and reasonable tactics you can use to avoid it.

Conclusions on Being a Second Photographer

I really hope the video at the top of this article as well as this write up gives you an idea of why you should second shoot, but gives you some general advice on how to go about doing so.

For me, second shooting at weddings in Los Angeles was an invaluable learning experience on top of being a great way to build a portfolio. I strongly encourage all beginner photographers to do so!

Los Angeles Event Photographers Review Canon 135mm f2 L.

Event photographers,

In this review I talk about one of my favorite lenses, the Canon 135mm f2 L. I have repeatedly recommended that people start with their “bread and butter” lenses, prior to purchasing something like this, and I stand by that. But when you’re ready to have some fun and open up some “creative” opportunities, this is an excellent choice.

Unfortunately, when I purchased this lens, I didn’t really have all of my “bread and butter” lenses / focal lengths covered. But also, I never really had a mentor advising me on what purchases to make. If there was someone on Youtube giving advice like I do, I certainly couldn’t find one.

I purchased my 135mm on what was a somewhat uncharacteristic whim. I saw it at a trade show in which no tax was being applied, and I decided to just go for it. I more or less spent about $1000- a lot less than most professional level L lenses by Canon, I suppose in part due to it being a prime lens and its age (its relatively old, having come out in 1996).

Why Do I Use This Lens for Event Photography?

In order to talk about when I use this lens, I think it is important to first talk about what sets this lens apart from other lenses.

First off, this lens does something no other lens in Canon’s lineup can do at 135mm (namely, the 70-200 in all its variants), and that is that it can shoot at f2. I have found that the one stop difference between f2 and f2.8 makes a significant impact in what I am able to achieve as a photographer, both practically and artistically.

Being able to open my aperture up to f2, can mean an additional 30 minutes or so of shooting with available light as the sun goes down. It can mean the difference between relying on strobes or not in a dimly lit event, or it can mean the difference between having acceptable noise in my image due to not having to raise my ISO an additional stop.

Going beyond the practical aspects of using this lens, there is just something unique about the shallow depth of field created by the combination of a 135mm focal length and an f2 aperture. I am the first person to say shallow depth of field is overrated, not the end all be all to photography, and actually not the best artistic choice when it comes to personal work like street photography; but when it comes to professional work, shooting with such a shallow depth of field not only achieves specific goals, but has an air of quality and professionalism to the results. Also, in the end of the day, having something visually unique about your work can make you stand out. It could mean the difference between getting hired or not.

When it comes to the quality of this lens, well, its considered a bit of a legend. When it was released, there wasn’t really a comparable Nikon version. It was known to be one of Canon’s sharpest, if not sharpest, lenses and was even reasonably priced- relative to many of their other L lenses.

My subjective take on it? This lens has character and not just due to its fast aperture and focal length combination. It’s sharp as hell when you nail focus and It renders color better than maybe any other EF lens I own.

Events I Use This Lens at

Now that I have covered what’s so great and unique about this lens, lets talk about some specific use cases when photographing events in Los Angeles.

As mentioned before, this is a great lens to use in low light. One thing I specifically enjoy doing is shooting with it wide open at a high ISO in order to get enough ambient light to seamlessly balance it with my strobe, which I’m really just using to improve the quality of light on my subject.

I often bring this lens along, even when I have my 70-200mm f2.8 is, because once I get all my safe bread and butter shots of things like a speaker on a stage, I can experiment with more creative stuff. Also, if size and weight is a concern, I will rock this lens on one body while I have something like a 24-70 on another.

I love shooting portraits with this lens and definitely favor it’s size, weight, aperture range, and focal length to my 70-200mm lens.

One of my favorite uses of this lens is shooting available light during blue hour- the period right after golden hour when the sun has set. Blue and magenta tones seemingly dance together, splendidly, which is further enhanced by the Canon 135mm f2 L lens’ unique character and very shallow depth of field. The result has something of an ethereal feel to it.

I love shooting in tight crowds with this lens. I find I can maneuver through them, while actively shooting much easier than I could with a large, heavy lens. It is also great for when you have to shoot over people’s shoulders or through things because it’s so much less obtrusive.

Lastly, I want to mention that I really just love shooting with this lens because I love shooting with prime lenses and not just for the obvious reasons. Yes, prime lenses are sharp and can generally shoot at wider apertures. But I just love the way it forces me to be more engaged with my craft. Having to physically move your body rather than just zoom in or out, is far more engaging and forces you to be more present, and ultimately potentially more creative. You might not agree with me. And believe me, I see the other side of the argument, but in the end of the day I liken shooting in manual and shooting with a prime lens to driving a stick shift car: a modern automatic will go 0-60 a lot faster, but that does not mean it’s as enjoyable.

What I Don’t Like About This Lens

Seriously, almost nothing. My one and only complaint is that it’s not the lighting fast focuser the 70-200 f2.8 IS, is. But that’s not to say it isn’t fast.

Conclusion

I have been using this lens to photograph events in Los Angeles for nearly 10 years. I probably should not have purchased it before buying at least one other essential lens, but hey I have no regrets. Some of my favorite work has been shot with it and it’s seriously a joy to use. Do you need this lens? No, probably not. But if you want to open up your creative possibilities, while having your work stand out, this fits the bill.

This has been a review of the Canon 135mm f2 L lens from the point of view of a working event photographer. If you would like a bit more technical information, I suggest checking Ken Rockwell’s review.

How to Use an External Camera Flash // Part 2

Part Two of How to Use an External Camera Flash

In this video I focus on how to properly use modifiers and bounce your flash for more pleasing results. I use all of these techniques in my event photography work, but they are applicable to anything. Watch the video below for more information. I also wrote the main points in the continuation of this article.

No Modifier, Flash Pointed Forward

Unless you’re going for a 90’s disposable camera aesthetic, this is the worst way you can use your flash. It creates a very flat image as it lacks tonality due to the flash coming being positioned on axis with your lens. Directional light creates depth. Lighting without direction looks flat. The effect is especially noticed on faces in which this sort of light creates what I call a “frog face” look, as people’s features are flattened and blown out.

Bouncing Your Flash Off of the Ceiling and Using a Fill Card

This is my least favorite way to bounce light, but it works. You simply aim your flash upward in order to bounce light down onto your subject. This bounced light will be softer and larger than light directly from your flash/strobe unit. The fill card has the effect of adding a catch light in the eyes of your subject. Without this, you can potentially get the “dead eyes” look in which eyes appear lifeless due to not having a light source reflected in them.

Bouncing Your Flash Off of the Corner of a Room

This is my favorite way of using my flash. It allows for a natural gradation of light to cascade across your subject, adding depth. Using your flash in this way also has the effect of more evenly falling across the ambient environment, crating a more balanced, and therefore natural look.

Bouncing Your Flash Off of a Wall Directly to Your Side

This is a technique I don’t use often, but to great effect when I do. By bouncing my strobe off of a white wall immediately to the side of me and my subject, I am able to get a giant softbox like effect. This large window of light has a more studio like look I love when appropriate.

Using a Light Modifier (Any Defuser)

This is my least favorite way to diffuse my light. It gets the job done in that it creates a softer, more flattering light. But what I don’t like is that it lacks direction, which creates a flatter look. However, when there are no walls to bounce light off of, this is your only way to go…for the most part. The way I solve this problem is by hand holding my flash and triggering it from my camera. This can be a goofy way to work, having to hand hold your flash in one hand and your camera in the other, but it does create very pleasing results. You’re essentially creating a Rembrandt light setup.

I have been a professional photography work for 10 years while teaching photography at the same time. Follow the links below to see my work and be sure to subscribe to my channel on Youtube for more videos

YOUTUBE

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www.mikmilman.com

How to Use an External Camera Flash // Part 1: Settings

How to Use an External Camera Flash.

When photographing a wedding, party, or any type of event, You’re not always going to be able to get an exposure with available light. But you’ve probably noticed that on camera flash, well, kind of sucks. It's probably time you upgrade to an external flash.

TODAY I'M GOING TO GIVE YOU EVERYTHING YOU NEED TO KNOW TO GET STARTED USING AN EXTERNAL CAMERA FLASH.

Personally, when I'm using flash my goal is to make it look as little like flash as possible - and in the future, I’m going to give you some tips and tips on how to do so. But before diving into that, We need to talk about your basic settings and how your flash works. Like your camera, your flash has a manual mode. But without an effective means of metering - it can be impractical when on the move at a wedding, event, or anything requiring you to be on the move. TTL which stands for through the lens, however, is essentially your flash's automatic mode. The way it works is when you begin to make an image your flash actively meters the light returning to your camera and cuts off once its output enough light to make a proper exposure. But also, like your cameras priority modes, you can tell your flash to either under or over expose an image by varying stops. Remember, your flash doesn't know what it is photographing so it will always expose for middle gray. In my experience when photographing a bunch of guys wearing black suits I set my flash compensation to -1 When I shot weddings, when photographing a bride with flash, I over exposed by about a stop.

That's pretty much all you need to know about your flash's settings to get started.... But what do you need to know about your camera settings? Well because your flash is essentially shooting in auto - In order to have full creative control over how your images turn out its best to shoot in manual as your flash will adjust to your cameras settings for an exposure. However, It's important to note that flash exposure is solely determined by its output relative to your aperture and ISO alone. NOT shutter speed.

So in short: Set your aperture as you would normally dependent on your needs and taste and your flash will adjust. Shutter speed, on the other hand, while not having an effect on your flash exposure does have an impact on your ambient light exposure. But details on that will have to wait for another video.

I have been a professional photography work for 10 years while teaching photography at the same time. Follow the links below to see my work and be sure to subscribe to my channel on Youtube for more videos

YOUTUBE

Instagram | @retrograding https://www.instagram.com/retrograding/

Facebook | https://www.facebook.com/mikmilman/

www.mikmilman.com

Building a Photography Kit- Advice for Noobs. Advice from an Event Photographer in Los Angeles

In this video I talk about building a photography kit for event photography. I am coming from the perspective of a Los Angeles event photographer, but really this advice would work for a lot of different working professionals, from wedding photographers to sports photographers.

The gist of it is that the first and most important thing is to cover a wide range of focal lengths. This can be done with a 24-70 and a 70-200. Of course, f 2.8 variants are preferred, but you can get by with f4. When starting out, I recommend getting what fits your budget and upgrading down the line.

I also discuss getting “sexier” gear once you have your bases covered. This will allow you to get more creative with the look of your work.

I have been a professional event photographer in Los Angeles for 10 years while teaching photography at the same time. Follow the links below to see my work and be sure to subscribe to my channel on Youtube for more videos

YOUTUBE

Instagram | @retrograding https://www.instagram.com/retrograding/

Facebook | https://www.facebook.com/mikmilman/

www.mikmilman.com

Advanced Event Photography Tips You've Never Heard

Below are 5 of my most advanced event photography tips. I have developed these tips and methods for over 10 years, shooting events in Los Angeles. I hope they help you on your own journey as an event photographer.

#1 Pre-select your focal point for a faster shooting experience at events.

Use your focus point controller to pre-select where your point of focus will be prior to the viewfinder reaching your eye. Keep in mind that this will require you to first develop the ability to first pre-visualize your composition prior to looking through your viewfinder. With practice this becomes intuitive. I learned this tips through repetition, after shooting hundreds of events in Los Angeles. With time, you will find yourself automatically adjusting your focus point while lifting the camera to your eye.

Although Prime lenses can be seen as less versatile for event photography, their set field of view actually makes pre-visualizing your composition easier. In time, prime lenses can be used nearly as effectively as zoom lenses. With practice you will intuitively know how many steps forward or backward you need to take in order to match the pre-visualized image in your head, all while having their own unique benefits such as reduced weight, faster apertures, and of course that guaranteed field of view already discussed.

Update:

New technology seen in mirrorless cameras may outdate this method of shooting. As face and eye detect technology improve, setting your focus point may in part become a thing of the past.

#2 Shoot with both eyes for maximum event photography coverage.

While one eye frames your shot, use your other eye to monitor the action.
Doing so improves your timing as you’re no longer viewing what’s in front of you through the tunnel of your viewfinder. Additionally you are able to monitor the space for other potential images. This will help maximize your coverage of an event. Remember, when it comes to event photography, your goal should always be to provide more coverage, not more images for the sake of more images.

Update:

Again, this is another way of shooting that may be upended by mirrorless cameras: at this time my experience with shooting on a mirrorless camera at events is not thorough enough to make a conclusion, but I am personally concerned with how seeing reality with one eye and a digital screen with the other may make for a disjointed shooting experience.

#3 Read the room to capture more moments.

Follow the energy. This is not hocus-pocus, woo woo stuff. Do not overthink it. Follow the energy for more interesting candids.

You will find that when you are truly present: when all your senses are in tune with the chorus of noise, movement, and things we are never even conscious of, that you will find yourself moving toward where the action at an event really is… sometimes seemingly before it even happens.

A note:

When photographing an event, following the energy, and focussing on the moments, you will find that you may naturally end up with more photographs of some people than others. This is normal; some people are just the life of the party. However, it is a good idea to balance this out by trying to “even out” your coverage by doing a once over of a location here and there and just try to get a shot of every individual you may have missed.

#4 Predict smiles

Have you learned to follow the energy? Good. Now it's time to predict a smile. Following the energy will get you where you need to go, but as an event photographer, you need to be able to capture the emotional highs and defining moments of an event. One way I do this is by predicting smiles.

When someone is about to smile, you can first see it in their eyes. At events, people are usually too busy talking to smile, but in between sentences they will smile to connect with the person they are talking to. This is the moment I am waiting for and I know it’s coming by watching my subjects eyes.

#5 Time Your shot ahead of the peak of action.

Your motor skills has a delay. Your camera has a delay from the moment you press the shutter button and the moment it makes an image, albeit small. Experiment with timing your image just before the peak of action to counteract that delay. I have found that with practice that I only need one shot to do this. Shooting in continuous can in theory guarantee you capture a moment, but I have found it has made me less in tune with moment at hand and when I stay focussed and time my shot perfectly, I am able to guarantee I capture the moment better than holding onto my shutter and hoping for the best. Also, I really don’t like the process of editing down my event photography coverage when I have overshot. It is more time consuming and delivering files quickly has become increasingly important when it comes to event photography.

My event photography tips conclusion

Connecting the dots, you can see how all of these tips are used in unison:

By staying present, reading the room, and following the energy, I am able to gravitate toward areas of an event in which lots of action is going to happen. By reading people’s eyes, I am able to predict who is about to smile and pre visualize my shot as I move into position, all while pre selecting my autofocus point before the camera hits my eye. By shooting with two eyes open, I am able to time my shot and already know where my next shot is going to be… then I repeat.

I spend a lot of time thinking about how I can improve my event photography. It is important to me to always stay engaged with my craft and never settle. This has allowed me to constantly improve at event photography and I hope my tips help you on your own journey.

UPDATE:

Since writing this blog post, I made a new video talking about how I use my tips together, in concert as an event photographer. Check the video out below.